This book presents Brazil as a high-potential country for transcultural cooperation. As the fifth biggest nation in the world, Brazil not only possesses an abundance of natural resources, but it is also characterized by a rich and multifaceted culture and a dynamic society and economy. Analysing the diversity and the opportunities for transcultural approaches within Brazil offers fascinating and instructive insights into the country itself, as well as into its role as a significant player in the globalized world.
Having a long history of cooperation with other countries, Brazil serves as a bridge to the South American sub-continent, to businesses and other organizations from all over the globe. In the context of the political, societal and economic challenges and opportunites the country has been facing recently, many questions on Brazil’s further development are not only attracting the attention of political and economic decision makers but will also influence the future of doing business in South America.
Against this backdrop, the Transcultural Leadership Summit held in November 2018 at Zeppelin University assembled Brazilian and German experts from business, politics and civil society to engage in debate with practitioners, academics and students from all over the world. This book presents some of the major issues discussed at that conference, such as exploring how responsible leadership and urban development are practised in Brazil, sharing how innovation management is realized in the Brazilian context, as well as reflecting on the implications for university education and business practice. In this way, this volume aims at presenting different perspectives on transcultural leadership and cooperation in and with Brazil, and at offering success stories to learn about Brazil’s role and potential in the context of globalization and global value creation.
With contributions from Rolf-Dieter Acker, Ana Carolina Aguiar, Ricardo Borges dos Santos, Maria Cecilia Coutinho de Arruda, Fernanda C. Carreira, Henrique Drumond, Peter Gerstmann, Martin Kunze, Mario Monzoni, Flávia Souza Rocha, Martin Teigeler, Josef Wieland.
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